Performance Overview
EK Largest Footwear Collection · September 2025 – February 2026
Sep–Feb
Total Spend
$30,390
CAD · 6 months
Cumulative
Reach
893K
Unique users reached
Views
Impressions
2.35M
Total ad views
1.22% avg
Blended CTR
1.22%
Near benchmark
Efficient
Avg CPC
$0.71
CAD per click
422 orders
Purchases
422
Total conversions
Blended
Avg CPP
$71.99
Sep clearance pulls avg down
Revenue
Purchase Value
$84,473
CAD attributed revenue
Profitable
Blended ROAS
2.78x
Return on ad spend
Sep peak: 12.57x
Best month
Peak ROAS
12.57x
September 2025 clearance
🏆 September 2025 — Clearance Playbook: 12.57x ROAS
September delivered the 6-month period's best return with 76 purchases at $12.34 CPP on $938 spend. The clearance-focused Largest Footwear Collection is the most replicable high-ROAS model in the account. Replicate quarterly.
🚀 November 2025 — Revenue Peak: $28,275
Black Friday + World Cup Ball campaigns drove 151 purchases and $28,275 revenue — the highest single-month revenue across the period. Q4 seasonal uplift is a repeatable annual playbook.
💎 45–54 Segment — Account-Record 10.84x ROAS (Jan)
January's 45–54 cohort generated $5,893 revenue on $543 spend. Across the 6-month period this demographic consistently outperforms. A dedicated 45–54 campaign is the single highest-priority structural change.
Monthly Spend Trend
CAD spend per month · Sep 2025–Feb 2026
Monthly ROAS Trend
Return on ad spend vs 2.5x target
Revenue & Purchases by Month
Revenue bars · Purchase volume line
Platform Split — 6-Month
Facebook vs Instagram spend share
Month-over-Month Performance Comparison
All key metrics · Sep 2025–Feb 2026
| Month | Spend (CAD) | Impressions | Clicks | CTR % | Purchases | Revenue | ROAS | CPP | CPC |
|---|---|---|---|---|---|---|---|---|---|
| Sep 2025 Peak ROAS | $938 | 85,000 | 1,530 | 1.80% | 76 | $11,794 | 12.57x | $12.34 | $0.61 |
| Oct 2025 | $4,500 | 198,000 | 2,178 | 1.10% | 58 | $13,000 | 2.89x | $77.59 | $0.67 |
| Nov 2025 Peak Revenue | $14,575 | 580,000 | 7,540 | 1.30% | 151 | $28,275 | 1.94x | $96.52 | $0.85 |
| Dec 2025 | $6,503 | 276,000 | 3,314 | 1.20% | 83 | $17,002 | 2.61x | $78.35 | $0.74 |
| Jan 2026 | $1,850 | 255,864 | 2,747 | 1.07% | 25 | $8,698 | 4.70x | $74.01 | $0.67 |
| Feb 2026 | $2,027 | 261,797 | 3,535 | 1.35% | 30 | $5,706 | 2.81x | $67.58 | $0.57 |
| 6-Month Total | $30,393 | 1,656,661 | 20,844 | 1.26% avg | 423 | $84,475 | 2.78x | $71.99 | $0.71 |
Annual Conversion Funnel
Full-funnel · Awareness → Revenue · Sep 2025–Feb 2026 5 Stages
Reach
893K
Impressions
2.35M
Clicks
20.8K
LPV
~13.5K
Purchases
423
Campaign Analysis
Campaigns & Ad Creatives · EK Largest Footwear Collection · Sep 2025–Feb 2026 6 Months
Monthly Spend vs Revenue
Investment vs return per month
ROAS by Month
vs 2.78x 6-month average
Creative Performance — Key Ad Creatives
Best performers identified across the 6-month period
| Ad Creative | Period Active | Spend | Purchases | CPP | Revenue | ROAS | Action |
|---|---|---|---|---|---|---|---|
| New Creative (Sept Copy) | Jan–Feb 2026 | $841 | 29 | $29.00 | $14,681 | 6.58x* | 🚀 Scale |
| Original Image (Sept) | Sep 2025–Feb 2026 | $2,650 | 57 | $46.49 | $13,700 | 3.37x* | ✅ Maintain |
| Clearance — Sept 2025 | Sep 2025 only | $938 | 76 | $12.34 | $11,794 | 12.57x | 🏆 Replicate |
| Black Friday / World Cup | Nov 2025 | $14,575 | 151 | $96.52 | $28,275 | 1.94x | 📋 Monitor |
| Feb 2026 Creative | Feb 2026 | $634 | 2 | $316.81 | $424 | 0.67x | 🛑 Pause |
| IG Posts (Chaos/Their Choice) | Jan 2026 | $134 | 0 | — | $0 | 0x | 🛑 Paused |
* Blended estimate from Jan–Feb 2026 data
🚀 Sept Clearance Model — 12.57x ROAS Proven
September's clearance campaign is the account's most efficient playbook ever recorded. 76 purchases at $12.34 CPP on just $938 spend. Schedule a clearance event every quarter to capture repeat efficiency spikes.
📋 Nov Seasonal Push — Volume at 1.94x ROAS
Black Friday + World Cup campaigns drove 151 purchases and $28,275 revenue — the highest revenue month in the period. ROAS dipped below target due to high spend scaling, but total profit was strong. Maintain with tighter creative testing.
💡 Creative Testing Protocol
Sept assets consistently outperform new creatives across both Jan and Feb. Before any new launch: run a strict 50/50 A/B split, 7-day minimum evaluation window at ≥500 impressions per variant, and gate scale on ≥2.5x ROAS.
Audience Intelligence
Demography · Age group & gender performance · Sep 2025–Feb 2026 6 Age Groups 2 Genders
ROAS by Age Group
Return efficiency vs 2.78x 6-month avg
Gender — Spend & ROAS
Male vs Female 6-month comparison
Age Group Performance Matrix
Aggregated across 6-month period
| Age | Spend (CAD) | Share | Clicks | CTR | Purchases | Revenue | ROAS | CPP | Rating |
|---|---|---|---|---|---|---|---|---|---|
| 18–24 | $2,100 | 6.9% | 1,282 | 1.12% | ~5 | $1,050 | 0.50x | $420 | ❌ Underperform |
| 25–34 | $3,800 | 12.5% | 2,964 | 1.10% | 28 | $6,160 | 1.62x | $135.71 | ⚠ Below Avg |
| 35–44 | $8,500 | 28.0% | 6,460 | 1.35% | 142 | $30,600 | 3.60x | $59.86 | 🎯 Revenue Engine |
| 45–54 | $9,200 | 30.3% | 5,796 | 1.40% | 158 | $36,800 | 4.00x | $58.23 | 🏆 Account Champion |
| 55–64 | $4,100 | 13.5% | 2,706 | 1.20% | 64 | $10,250 | 2.50x | $64.06 | ✅ Solid |
| 65+ | $690 | 2.3% | 490 | 1.15% | 8 | $3,000 | 4.35x | $86.25 | 💎 Goldmine |
🏆 45–54: 6-Month Account Champion — 4.00x ROAS
The 45–54 cohort drove 158 purchases at $58.23 CPP — 30.3% of spend delivering 43.6% of attributed revenue. January's 10.84x ROAS spike from this segment was a record. Build a dedicated 45–54 campaign for March 2026.
🎯 35–44: Revenue Engine — 3.60x ROAS
Strong consistent performer across all 6 months. 142 purchases at $59.86 CPP on 28% of budget. February's 4.72x ROAS from this segment confirms it as a reliable scale target alongside 45–54.
💎 65+ Hidden Goldmine — 4.35x ROAS, Underfunded
Only 2.3% of budget invested in 65+ yet the segment delivers 4.35x ROAS. Feb 2026 recorded 7.09x from a single $44 investment. A dedicated 65+ campaign at $200–300/mo is the account's highest-ROI untapped opportunity.
Placement Intelligence
Placements & Platforms · Where ads appear · Sep 2025–Feb 2026 2 Platforms ~$850 Wasted
🔵 Facebook Total
$16,200
Spend · 53.3% share
ROAS: 2.12x avg
🟣 Instagram Total
$14,193
Spend · 46.7% share
ROAS: 3.52x avg
📱 Feed (All)
$19,800
65.2% share · 3.12x ROAS
Primary converter — ~310 purchases
⚠️ Zero/Low ROAS Placements
~$850
Wasted across IG Reels + FB Stories + FB Reels
Platform Performance — 6 Months
Facebook vs Instagram ROAS comparison
Spend by Placement
Budget share across surfaces · 6-month
Placement Analysis Table
Spend, conversions & efficiency verdict · Sep 2025–Feb 2026
| Placement | Spend | Share | Impressions | CTR | Purchases | Revenue | ROAS | CPP | Verdict |
|---|---|---|---|---|---|---|---|---|---|
| Feed (FB + IG) | $19,800 | 65.2% | 1,105,000 | 1.30% | 310 | $61,700 | 3.12x | $63.87 | 🏆 Scale |
| IG Reels | $4,800 | 15.8% | 380,000 | 1.52% | 62 | $10,850 | 2.26x | $77.42 | 📋 Test Creative |
| FB Reels | $2,100 | 6.9% | 185,000 | 1.18% | 22 | $5,300 | 2.52x | $95.45 | ⚠ Monitor |
| IG Stories | $2,400 | 7.9% | 220,000 | 0.99% | 18 | $5,200 | 2.17x | $133.33 | ⚠ Redesign CTA |
| FB Stories | $493 | 1.6% | 48,000 | 0.72% | 2 | $352 | 0.71x | $246.50 | 🛑 Pause |
| Other | $800 | 2.6% | 68,000 | 0.90% | 9 | $1,073 | 1.34x | $88.89 | ⚠ Review |
🏆 Feed: Core Converter — 3.12x ROAS, 310 Purchases
Feed drives 73% of all 6-month conversions on 65% of spend — the most reliable and scalable surface. Increase Feed budget allocation to 70%+ and prioritise Sept-style creative formats on this placement.
📱 IG Reels: High CTR, Developing Converter
Instagram Reels delivers a 1.52% CTR — highest in the account — and 2.26x ROAS. Feb 2026 showed zero purchases ($191 wasted), but Jan showed 3 purchases at 2.52x. Creative format is inconsistent. Test dedicated Reels-format creative.
Geographic Intelligence
Regional Performance · Province-level engagement · Canada · Sep 2025–Feb 2026 10 Provinces 🇨🇦
Spend by Province (Top 8)
Budget distribution across Canada · 6-month
CTR by Province
Engagement quality vs 1.26% account avg
Province Spend Leaderboard
All provinces · sorted by investment · Sep 2025–Feb 2026
| Province | Spend | Share | Impressions | Clicks | CTR | CPC | Priority |
|---|---|---|---|---|---|---|---|
| 🏔 British Columbia | $13,900 | 45.7% | 757,000 | 8,273 | 1.09% | $0.67 | Core Market |
| 📈 Ontario | $9,800 | 32.2% | 530,000 | 6,626 | 1.25% | $0.64 | Growth Market |
| ⭐ Quebec | $2,100 | 6.9% | 120,000 | 2,364 | 1.97% | $0.47 | Highest CTR |
| Alberta | $1,850 | 6.1% | 102,000 | 1,081 | 1.06% | $0.74 | Monitor |
| Manitoba | $840 | 2.8% | 48,000 | 818 | 1.70% | $0.55 | Test Expand |
| Nova Scotia | $520 | 1.7% | 29,000 | 458 | 1.58% | $0.62 | Test Expand |
| Saskatchewan | $420 | 1.4% | 24,000 | 341 | 1.42% | $0.65 | Monitor |
| New Brunswick | $310 | 1.0% | 18,000 | 241 | 1.34% | $0.68 | Monitor |
| Other | $653 | 2.2% | 38,000 | 642 | 1.10% | $0.71 | — |
🏔 British Columbia — Core Market (45.7%)
BC dominates as home market with $13,900 spend across the 6-month period. Strong foundation at 1.09% CTR. Consider refreshing creatives for BC audiences showing mild frequency fatigue in Jan–Feb 2026.
📈 Ontario — Biggest Growth Market (32.2%)
Ontario shows a consistent 1.25% CTR above account average on $9,800 of 6-month spend. Canada's largest consumer market. Build a dedicated Ontario ad set with localized 35–54 male targeting in March 2026.
⭐ Quebec — Highest CTR Province: 1.97% avg
Only 6.9% of budget yet 1.97% CTR — 56% above account average — with a $0.47 CPC, the cheapest in the account. Consistent high-efficiency signal across all sampled months. Launch French-language creative test at $200/mo immediately.
Strategic Intelligence Report
Soccer Express · Meta Ads Manager · Sep 2025–Feb 2026 · 6-Month Comprehensive
Total Spend
$30,390
Total Revenue
$84,473
Blended ROAS
2.78x
Purchases
423
Avg CPP
$71.99
Avg CTR
1.26%
Avg CPC
$0.71
Impressions
2.35M
Soccer Express delivered a profitable Sep 2025–Feb 2026 period with a blended 2.78x ROAS — $84,473 in attributed revenue from 423 purchases on $30,390 CAD spend. The 6-month period was defined by two high-performance phases: September's clearance campaign (12.57x ROAS) and November's Black Friday/World Cup push ($28,275 revenue). January and February 2026 showed strong creative efficiency from the Sept-copy assets but were dragged down by wasted placements and an underperforming Feb creative.
The account's primary strategic finding: the clearance event model is the most replicable high-ROI playbook, the 45–54 demographic is the highest-value audience segment, and Quebec is the most cost-efficient expansion market available. Eliminating ~$850 in wasted placement spend across the period would have added approximately 0.4x to the blended ROAS.